Who currently subscribes to your newsletter? See if a few of these readers would be ok with you highlighting them next to your signup form. If your list is somewhat more niche and specific, you could resort to demonstrating specific authority (“Join the 1,000 top Diamond Jewelry Retail Professionals”) or how much value it generated for your subscribers “Subscribers saved $1,000,000 in banking fees thanks to the tips in our newsletter.” If thousands of other people are subscribing, it can’t be a bad decision to join, can it? If you have a big list of subscribers, make sure to show it off. The New York Times subscribers can choose what kind of information they are interested in and how often they can expect to receive emails for each list. by displaying only a link in your footer) and make room for other, more important calls to action. ![]() Similarly, for existing subscribers (visitors who arrived at your site through a newsletter link) you can de-prioritize references to your newsletter (e.g. after a few pages viewed), move the newsletter sign up form to a more prominent position. You can even try a more obvious overlay or fly-in for returning customers who aren’t signed up yet. Once a visitor demonstrates interest in your content (e.g. Prioritize more important calls to action, such as recommended articles, higher on the page. Chances are hardly anyone is signing up for your newsletter on their very first visit to your site since they are just learning what it’s about. Position your signup form accordingly.įor new visitors, position the signup form lower in the layout hierarchy. Put yourself in your visitor’s shoes and think about when you’d be ready to hand over your email address. Position your signup form based on visitor behavior POLITICO’s New York Playbook newsletter gives the center stage to Jimmy Vielkind and Azi Paybarah instead of the subject alone 4. Pick two or three of your top performing, most insightful newsletters from the past to use as a sample. If you’re a news site, these could be a breaking news edition that brings your subscribers up to speed on an important event. Your future readers want to know what they can expect by signing up for your newsletter. Show (and tell) subscribers what to expect Keep in mind that referral incentives work best for well-known brands with an established reputation. For sweepstakes, you can combine the confirmation with a mouth-to-mouth marketing element like increasing chances if they refer friends. ![]() sweepstakes (“Win a trip to Puerto Rico!”).Īll four of these tips are smart ways to increase double opt-in rates - the percentage of new subscribers who click on the confirmation link you send them via email - if you provide the incentive only after your subscriber clicks on the confirmation link in their email.an ebook on a topic that is relevant to your audience or an autoresponder course) or offer vouchers ($5 off your next purchase),.Some of the more costly ways to incentivise people to sign up for your list is to: Offer an incentive to signupĮveryone likes a good freebie. ![]() We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list. In order to reap the benefits of a newsletter, people need to sign up to receive it. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. Email newsletters help your brand stay top of mind with your readers and customers.
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